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For Nigerian business owners tired of topping up with nothing to show for it

Stop burning money on Instagram ads. Here's the simple system that turns your ad spend into sales.

A practical video training that shows you how to plan, launch and run Facebook & Instagram ads that bring buyers, not timewasters. You'll spend less than you're spending now.

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Trusted by 100+ Nigerian and US businesses
The old way

Boost Post

1 post · 1 budget · 1 bet

₦40,000/day on one post
The Everywhere Effect™

Sales campaign

1 budget · 5 posts competing · Meta picks the winner

winner
post 2
post 3
post 4
post 5
One shared daily budget Everyday
Illustration of how budget is shared
₦8B+a year in ad spend managed
100+Nigerian and US businesses
Meta CertifiedMedia Buying Professional
As featured inThe GuardianLEADERSHIP

Every day you top up your ad account. And every day, the same thing happens.

Your DMs fill up with “How much?” “Is it still available?” “I'll get back to you.”

And then nothing happens.

Meanwhile, sales are dropping. The business isn't growing. And the money you put into ads is gone.

If that sounds familiar, I want you to hear this first:

You are not alone. And it is not your fault.

What actually changed

Instagram ads didn't stop working. The rules changed, and nobody told you.

Do you remember when running ads on Instagram was easy?

Back then
₦5,000/day

Top up, pick a few interests, set your budget... and sales came in.

Now
₦50,000/day

You're spending ₦40,000 or ₦50,000 a day and getting almost nothing back.

So you assume ads don't work anymore. Or that Instagram has turned against small businesses.

The truth is different. Meta rebuilt the way it decides who sees your ads.

AndromedaGEM

Meta's new AI systems read your ad and go looking for the people most likely to buy. That AI is very good at finding buyers, but only if you feed it the right way.

Most business owners are still running ads the 2019 way: boosting single posts, switching ads on and off, and hand-picking interests. Under the new system, every one of those habits is costing you money.

Here are the three biggest ones.

Mistake #1

You keep switching your ads on and off.

You run an ad for 2 or 3 days. It doesn't perform, so you turn it off. Next week you try again.

Here's the problem. Meta's AI learns by watching who sees your ads, who clicks and who buys. Every time you switch off, it forgets what it learned and starts again from zero.

The businesses winning with ads right now all do one thing differently: they never go dark.

The fix

Decide how much you can comfortably spend on ads every month. Divide that by 30. That's your daily budget, and you run it every single day.

₦
÷ 30 =
₦20,000 / day

Over time, Meta learns exactly who your best customers are and keeps bringing more of them to you.

Mistake #2

You're still pressing “Boost Post.”

I know a lot of business owners who still do this. I understand why, because it's quick and easy.

But when you boost a post, you're putting all your money on one post and hoping it works. When it doesn't, you're back to square one with less money.

Think about what you're asking that one post to do. Someone who has never heard of your business sees it once, and that single post is supposed to:

  • Introduce your product
  • Answer their questions
  • Earn their trust
  • Convince them to send you money

That's far too much to ask of one post.

There's a well-known marketing principle called the Rule of 7. It says people usually need to see your brand around 7 times before they buy.

One boosted post can't get you there. The Everywhere Effect™ can.

Mistake #3

You're still hunting for “the perfect audience.”

If you're still adding interests, stacking behaviours and searching for some secret targeting combination, you're working against the system.

Remember Andromeda and GEM? The AI reads your ad creative and uses it to find your customer. Your creative is your targeting now.

When you narrow things down with interests, you tie the AI's hands, and that hurts your conversions.

The fix

Go broad. Put your effort into making a variety of strong ads instead of guessing at audiences.

Introducing

The Everywhere Effect™

Instead of boosting one post and hoping, you put several posts to work at once, for the same money.

STEP 01

One sales campaign.

A sales campaign, not an engagement or traffic campaign. If your goal is sales, why would you pay Meta to find people who like and comment? Tell it what you want: buyers.

STEP 02

One daily budget, shared by all your ads.

You set your budget once, at the campaign level. Meta spreads it across all your ads and automatically pushes more money to whichever one is bringing sales.

STEP 03

Your best posts, all running together.

You load your best-performing organic posts into the campaign. They compete with each other, and the winners get the budget.

One daily budget flows into one sales campaign, which feeds five posts. Meta sends the most money to the post that sells. ONE DAILY BUDGET SALES CAMPAIGN Post A · gets most budget Post B Post C Post D Post E
The posts compete. Meta sends the money to the one that sells.

The result?

Your customers see one post today, a different one tomorrow, a testimonial the day after and an offer after that.

1
Product
2
Review
3
Behind the scenes
4
Questions
5
Testimonial
6
Offer
₦
They buy

It feels like you're everywhere. Over that week, they get introduced to your brand, start to trust you, and buy.

You also stop paying separately for every post you boost, because one budget does the job of five.

It costs less than what you're spending now, and it works the way Meta's new system is designed to work.

Show Me How to Set Up the Everywhere Effect™
The training

Facebook & Instagram Ads That Convert

A practical, step-by-step video training for business owners who want a clear system for planning, creating and running ads that sell.

No jargon and no 40-hour course. You'll get the exact setup, the creative framework and the AI shortcuts, explained so you can follow along in Ads Manager as you watch.

Inside the training, I'll show you:

How to create the Everywhere Effect™ with your ads.

The exact campaign setup that lets several posts run on one budget. It will cost you less than you're spending now and stop you betting everything on one post.

How to set up your campaigns to start converting from launch day.

The right objective, the right budget and the right structure, so Meta's AI starts learning from your first naira.

My 5-step framework for making video ads that convert.

Your creative is your targeting now. This framework helps you make ads that grab attention and pull in the right buyers, even if you've never made an ad before.

How to use ChatGPT to create, launch and manage your ads on autopilot.

Let AI write your ad copy, generate creative ideas and review your results, so you spend minutes on ads instead of hours.

The midnight launch strategy.

Why when you switch on a new campaign matters, and the simple timing trick that gives your ads a full first day of data.

How to set up a bulletproof pixel if you have a website.

Get your Meta Pixel set up properly so every purchase on your site is tracked and Meta can learn who your real buyers are. No website? No problem. The rest of the system works for businesses that sell in their DMs.

The ChatGPT Prompt Pack: 50+ Prompts.

Over 50 copy-and-paste prompts for marketing, sales, ad research, ad copy, hooks, video scripts and reviewing your results. Plug in your product and let ChatGPT do the heavy lifting.

Valued at ₦80,000 Free

Sales Psychology: DM Closing Hacks.

Turn “How much?” into paid orders. Simple, psychology-backed replies that move people from enquiry to payment, so the buyers your ads bring don't slip away in your DMs.

Valued at ₦100,000 Free
Get Instant Access

Is this for you?

This training is for you if:

  • You run a business in Nigeria and use Instagram or Facebook to sell
  • You've spent good money on ads and have little to show for it
  • You're tired of DMs from timewasters who never buy
  • You still use “Boost Post” and suspect there's a better way
  • You want a simple system you can run yourself, without paying an agency every month

This is NOT for you if:

  • You want a “secret hack” that makes sales without a good product or offer
  • You won't commit a consistent daily budget to your ads, even a small one

What business owners are saying

Testimonial 1. Specific naira result, e.g. “I was spending ₦45k a day on boosted posts with 2–3 sales a week. After switching to the Everywhere Effect™, I'm at ₦25k a day and getting X orders a week.”
Name
Business · City
Testimonial 2. The “I finally understood it” feeling, and how easy the system is to run.
Name
Business · City
Testimonial 3. Fewer timewasters, more actual buyers. Add an Ads Manager screenshot if possible.
Name
Business · City
Your photo here
(4:5 portrait)
Your guide

Who am I to teach you this?

2010running ads since
$500k+a month in ad spend managed today
$70ka day: biggest account managed
₦8B+a year in ad spend managed
Meta Certified Media Buying Professional

As featured in The Guardian and Leadership

Hi, I'm Your name. I've been running ads since 2010.

For over 7 years I've done it professionally as a media buyer, running ads for some of the biggest brands in the US. At one point I managed an ad account spending $70,000 a day. Today I manage over $500,000 a month in ad spend across my own ecommerce portfolio.

Here in Nigeria, I run an agency that helps 6 to 9-figure brands scale with paid advertising.

Facebook ads YouTuber Nick Theriot (68k+ subscribers) has recognised me as an “A-player” ecom growth operator.

This training takes what I've learned on those accounts and turns it into a simple system any Nigerian business can run.

Early bird pricing

Get the full training today for ₦250,000 ₦50,000

Think about what you've already lost on ads that didn't convert.

One week of boosting
₦280,000

₦40,000 a day × 7 days. That's gone.

Early bird discount
Regular price ₦250,000
₦50,000
You save ₦200,000 (80% off)

Less than 2 days of boosting at ₦40,000 a day.

Fix even one of the three mistakes above and it can pay for itself in your first week of ads.

Yes, I Want Ads That Convert
Secure checkout with Paystack CardBank transferUSSD Instant access after payment

Your guarantee, e.g. 7-Day No-Questions-Asked Guarantee

Example: “Go through the training. Set up your first Everywhere Effect™ campaign. If you don't feel it's the clearest ads training you've ever taken, send me a message within 7 days and I'll refund every naira.”

Questions you might have

I'm not good with tech. Can I do this?

Yes. Every step is shown on screen inside Ads Manager, and you can pause and follow along. If you can boost a post, you can do this.

How much do I need to spend on ads?

There's no minimum. The point is consistency, not a big budget. The training shows you how to work out a monthly budget that fits your business and turn it into a daily amount you can sustain.

I've tried ads before and lost money. Why will this be different?

Because the problem was most likely the method, not you. Boosting single posts, switching ads off after 2 days and narrow targeting all work against how Meta's AI works today. This training fixes those habits.

What type of business does the system work for?

All types of businesses, as long as you run ads (or want to) and sell to customers on Instagram or Facebook. That includes:

  • Fashion & beauty: clothing, Ankara & aso-ebi, shoes & bags, hair & wigs, skincare, perfumes, jewellery, makeup artists
  • Food: small chops, cakes & pastries, catering, restaurants, food trays & packs
  • Home & lifestyle: furniture, home décor, kitchenware, gadgets & phone accessories, baby products
  • Health & wellness: supplements, gyms & fitness coaches, spas, clinics, dental & aesthetics
  • Services: salons & barbers, event planning & décor, photography, interior design, cleaning, laundry, printing & branding
  • Property & travel: real estate, shortlets, travel agencies, car dealers
  • Education & coaching: schools & tutors, online courses, coaches & consultants

If your customers scroll Instagram or Facebook, the Everywhere Effect™ can put your business in front of them.

How do I get access?

Straight after payment you'll get access details: email / WhatsApp / platform login. You can start watching within minutes.

Is this live or recorded?

It's a recorded video training, so you can watch at your own pace and go back to any lesson whenever you need it.

You have two options right now.

Option one

Close this page and keep doing what you're doing. Boost another post tomorrow. Top up again. Answer more “how much?” DMs from people who never buy. Hope that next week is different.

Option two

Spend an afternoon learning the system that works with Meta's new AI instead of against it. Set up the Everywhere Effect™ once. Let one budget work across all your best posts, every day, and let the machine bring you buyers.

The ads will keep running either way. What changes is whether they make you money.

Get Instant Access to Facebook & Instagram Ads That Convert
₦250,000 ₦50,000 early bird · Instant access · Guarantee

P.S. If you remember only one thing from this page, make it this: stop boosting single posts. Every boosted post is a bet on one ad. The Everywhere Effect™ spreads one budget across all your best posts and lets Meta pick the winner. Inside the training, I'll show you exactly how to set it up, step by step.

Show Me the Everywhere Effect™
Get Early Bird Access · ₦50,000